ABOUT ALONSO
Experience behind the image.
Commercial photography shaped by an understanding of business, advertising and visual communication.
Alonso Rdz Mortellaro
I am a commercial photographer based in Mississauga, working with businesses across the Greater Toronto Area. My experience spans industrial environments, products, architecture, corporate portraits and events.
My background in advertising and marketing informs how I approach a brief: who needs to see the photographs, what they need to understand and where the images will be used.
With more than 30 years of experience, my photography work has included Coca-Cola, Sony, Grupo Modelo and government organisations in Mexico. My Canadian experience includes product photography for Reno Light, supporting catalogues and sales teams.
PROFESSIONAL FOUNDATION
Photography.
Advertising.
Business.
Professional technical training in photography at EAF, a degree in Advertising from CECC and further study in Digital Marketing at Anáhuac Online.
HOW I WORK
Preparation. Attention. Consistency.
01 / PLAN
Understand the brief.
Define the audience, image uses, location and priorities before the shoot.
02 / PHOTOGRAPH
Work with intention.
Coordinate access, schedules and the shot list around the requirements of your site.
03 / DELIVER
Prepare for use.
Select and refine the photographs, with delivery formats and usage agreed for the project.
YOUR NEXT PROJECT
A clear brief.
A stronger image.
Tell me what you need to communicate. We will define the right photographic approach for your business.